It has unfortunately (and fortunately) only just come to my attentions that what I and most of my peers have been undertaking across industry, these past many years, is not design. Not least in its broadest sense. Rather what it seems we have been doing is some ‘frankenstein’ of a curatorial process, post-pre-re rationalised as a solution; This ‘frankenstorial’ process precludes actual design manifestation. The concept of ‘marketability’ is indicative of the misdirection; the inherent descriptors we use to rationalise these ‘creations’ demand they exist for reasons independent of what design instantiates.

The confusion is our preferences toward snapshots, rather than a proclivity towards ‘understanding, observing, understanding, observing’ in its perpetuity. ‘Solutions’ presented are half baked at best, while consciously introducing hydras as a result of their spawning. Here we layer the already poorly constructed system of language in the attempt to compensate through **con-**vincing there is a ‘higher order’ thinking at play to rationalise: why this is a function.

I am not speaking just of the modern digital technologies of which our attentions default. But of everything you have ever wondered why about, of all the extra we lock away or bin because of ‘end of life’, everything we have consequently found addiction in, or been manipulated into doing.

This is not design for me or for you. Its not design for nature, its not design for ‘life’, it is not design in its least. It is a coagulation of a poison of a ‘disregarding whimsy’, represented as the already loose concept of a ‘solution’.